Manufacturers of Functional Fitness Equipment

Climb | Train | Live

 

 

What is Vertical Movement?


Vertical movement is what we call the natural human need to go up. Using our equipment anyone can harness this simple exercise to get in shape, train for their goals, or just relax and enjoy the flow. 

 
 

 

 

Exercise for the Body and the Mind


Climbing and Vertical Movement deliver a fresh mental outlook. Many gym owners note that those who use this exercise in their weekly routine report that focusing on climbing allows them to leave all of their daily stresses behind.

 
 

 

 

Balance and Coordination


Like Yoga, Vertical Movement helps build lean muscle. You learn to control your center of gravity and work on your overall body awareness. And, it also improves the function of the equilibrium receptors in your body.

 
 

 

 

The Brewer Fitness team has been busy this summer! We’ve been trekking all over the country, and the globe, meeting some great people, seeing great places, and installing our great equipment!  This blog, and the following two, will chronicle our fun journey. 

 

Not all of us get to travel as light as Willy Loman from Death of a Salesman, selling nothing but yourself. Lugging Treadwalls around the country requires significantly more infrastructure and logistics. On the upside, with a product as cool as the Treadwall and a community as cool as the outdoor industry, the ride is fun and easy.

 Recently, we were happy to continue our support of what is, hands down, the best climbing competition in the US - Psicobloc. We have been providing the warm-up wall for the competition since it began, and it is always a ton of fun! During the same week, we partnered with Mad Rock to bring a Treadwall onto the trade show floor at Outdoor Retailer in Salt Lake City. During the show, there were shoe demos for the latest and greatest Mad Rock shoes and we hosted a show-long competition to see who could climb 100 feet on a hard 5.10. That’s a lot harder than it sounds!

(Photo taken at Psicobloc Competition- Park City, UT)                                        

(Photo taken at Outdoor Retailer- Salt Lake City, UT) 

 

Following the show, we were able to participate in a photoshoot with Outside Magazine down in Santa Fe, NM. Now, with the big question of what you do with two Treadwalls orphaned out in the Southwest United States, you’ve got all the ingredients for an adventure.

Even though we try to plan trips like this as thoroughly as possible, life always has a few wrenches to throw into the gears.

About a month before I was scheduled to fly out for the OR show, we got word that a very good friend, and our UK distributor, had a terrible accident doing some home arbory. So, a last minute trip to Ireland was scheduled and Oracle got two new M4 Pros in their newest building.

Tech Campuses are renowned for their employee amenities and we’ve done a few installations at big name companies in the past, but this was our first Irish tiger installation. Everything went smoothly and once the building is open, Oracle’s employees will have an amazingly cool little rejuvenation area complete with new Treadwalls.

With a last minute surprise trip like that, a small company like ours can quickly get behind. Luckily, the amazing team back home pulled off the incredible and got two Treadwalls manufactured, packed, and shipped out to Utah while I was gallivanting around Ireland, doing my best to save the island from having an overstock of Guinness.

I only had two days back at home before flying off to Utah to pick up a truck and begin my two-week tour of 3 of the 4 corners.

Stay tuned for our next Tales from the Road article, chronicling the next leg of our journey this summer.

I recently had the pleasure of being introduced to Brewer Fitness, the company that manufactures functional fitness equipment including the popular Treadwall and Laddermill. While I was initially unfamiliar with the fitness category that they are pioneering, called Vertical Movement, I quickly learned what a great workout it really is, and how nicely it pairs with MCore equipment to give the user a full-body workout experience.
 
 
During my visit, I was able to test out some of their equipment and I also got a tour of the factory to see how it’s all made.  Brewer’s equipment is made in Randolph, MA, not too far away from where I grew up.  It was great getting a behind-the-scenes look at their impressive manufacturing facility, but even better to get to try out the equipment for myself. 
 
 
 
Coming from a Strength and Conditioning background and as someone who works out consistently, I consider myself to be in good shape, but after less than five inutes climbing on theLaddermill and the Treadwall, I was feeling the burn.  The Laddermill and Treadmill are both fantastic pieces of equipment, because they combine cardio and strength training in one machine and make the user workhis or her entire body. Both pieces definitely fit well into a circuit-style workout.
 
Combining Brewer Fitness equipment with the MCore bench to create a circuit-style workout is the best way to get a fully functional, total-body workout with just two pieces of equipment.  Both the Laddermill and Treadwall use the natural motion of climbing to help the user focus on different muscle groups. Adjustable angles help with toning the arms and shoulders or focusing on the leg muscles, all while giving the user a continuous cardio burn.  Moving off of Brewer equipment and over to the MCore bench, the user is able to work his or her core and leg muscles, and, with different attachments-- including the dip bar, plyo top or Bosu ball-- can really focus on toning specific areas. 
 
 
The MCore bench is designed to engage the core and legs at all times, because the foundation of all movement begins with the core. It is fully adjustable so that any body type is able to use it.  Combined together, Brewer Fitness and MCore equipment provide a unique workout experience that is effective at toning and conditioning the entire body.
 
Forget the old equipment that you’re used to using at the gym—treadmill, traditional weights, etc.-- they are limiting you to only exercising certain muscles.  The Laddermill, Treadwall, and MCore bench are versatile and adaptable pieces of equipment that allow you to customize your workout experience.  You know your body best; get into the best shape of your life with fun, unique equipment that is truly customizable to your needs.
 
 
For more information about Brewer Fitness, visit www.brewerfitness.com
For more information about MCore, visit www.mcorefts.com

Make the Most of Your Workout: Refuel and Recover

 

After an intense cardio/strength workout session, your body needs fuel to recover! It’s important to understand which foods will actually help your body rebuild muscle and refuel after you exercise.

 

Protein is a crucial part of post-workout muscle recovery. Protein is the building block of muscle, and when your muscles are craving fuel after a grueling workout, adding protein can significantly help build up more muscle mass.  However, protein is hardly the only fuel for fitness junkies.

 

Even though you might think “fitness” and “carbs” are enemies, your body needs carbohydrates immediately after a workout to replenish the energy that you just burned. Carbs will boost insulin production, which will kickstart the muscle rebuilding process and optimize the period of time right after your workout. The less processed the carbs are, the better - choose healthier carb options like berries and whole-wheat pasta! 

Last but definitely not least, your body needs water! After all the sweating you’ve done, you need fluids, particularly those with electrolytes. Drinking lots of water has countless health benefits - it can even help with weight loss - but your cells need water to function, especially after all the water they lose when you work out. 

 

Fitness doesn’t end when your workout does. Give your body one of the best workouts it can get with our Brewer equipment and mke the most of it by refueling the right way!

 

 

Summertime is here and the temperatures are heating up by the day.

 

For many people, the start of summer means wanting to be fit and toned to look their best wearing shorts or hitting the beach.  Some might take their fitness routines outdoors, while others still spend hours inside the gym, using many different pieces of equipment for cardio and strength training.

 

Brewer Fitness is proud to offer equipment that gives users a full-body, functional workout using just one piece of equipment and in a short period of time.  Our equipment, including the Laddermill, Treadwall, and Boulderboard, is adjustable, so the user is able to customize his or her workout depending on what areas he or she wants to focus on. The combination of lean muscle building and aerobic exercise will have you burning calories and toning all over.

 

 

Additionally, vertical movement is FUN! Your fitness routine doesn’t have to be boring. By incorporating Brewer Fitness equipment into your routine, either as an add-on to what you’re already doing or as an alternative, you get a full-body, cardio and core workout all in one fun piece of equipment.

 

Who said you have to spend hours at the gym using tons of different equipment to get that summer body you’ve always dreamed of?!  With Brewer, you don’t.

 

Want to learn more? Check out our programming pages by clicking here to see how you can bring a level of fun to your summer fitness routine.